case studies
NET-A-PORTER
“IN THE WILD” TIKTOK CAMPAIGN
THE BRIEF
Net-a-Porter, our regular client for many years, wanted to bring its Spring/Summer 25 campaign into the social space in a way that felt authentic, shareable, and native to TikTok. The goal was to move beyond traditional editorial assets and create organic-feeling content that would resonate with new audiences while still reflecting the brand’s luxury positioning.
OUR MOODBOARD
Our Approach
We developed a suite of concepts designed to place the campaign imagery “in the wild,” weaving Net-a-Porter’s products and visuals into everyday city environments. Shot natively on iPhone, the creative leaned into TikTok’s lo-fi, authentic aesthetic while remaining stylish and aspirational. Concepts ranged from playful jump cuts and billboard transitions to influencer-style, single-take street scenes.
Our approach balanced creativity with efficiency: designing a system that produced multiple short-form assets from each shoot. By combining dynamic edits, fashion-challenge style storytelling, and agile production, we maximized volume and impact while keeping content true to the platform.
the results
The campaign generated millions of impressions across TikTok, with one video alone achieving over 5.3 million views. The lo-fi yet polished execution proved highly effective at extending Net-a-Porter’s brand identity into TikTok’s culture, creating content that felt both organic and luxurious.
This campaign demonstrated how luxury fashion can succeed on TikTok by blending aspirational visuals with platform-native formats.