DEICHMANN

Deichmann is a major German footwear retail chain and the biggest shoe vendor in Europe. This commercial was for the retailer’s market in Turkey and featured Turkish actress Sinem Kobal. With multiple locations all shot in 1 day, we dealt with a very tight schedule and long shot list. The Santa Monica Pier is an iconic and very popular location but presents huge production challenge, requiring complicated permits, crowd control and intensive planning to ensure a smooth shoot. Produced in partnership with Seyit Guvenen