Cutler & Gross in Palm Springs
DIRECTED BY LUKE O’SULLIVAN
London creative agency Aboud + Aboud entrusted Lucid Productions with the production of the latest campaign for luxury eyewear brand Cutler & Gross, shot in Palm Springs, California.
photography by frederic auerbach
consolidating video & photo production
Lucid produced the photography & video elements of this campaign, with Lucid’s founder Luke also directing the video campaign. This approach allowed Cutler & Gross to elevate what was meant to be a BTS video into a fully-fledged video campaign with a suite of additional video content for social media marketing.
Clients are increasingly looking to maximize on the investment required to produce a high-end photography campaign by incorporating video content into the same production. At Lucid, we specialize in facilitating both photography and video together, delivering more content within a limited schedule and maximizing our clients’ return on investment.