luke o’sullivan
executive producer with 10 years of production leadership across the united states & Australia
RECENT WORK: AUSTRALIAN OPEN 2025
experiential marketing & live event production
As a Lead Producer on the Precinct Experience Team, I helped manage the design, construction and daily operations of the entire Australian Open Precinct, which welcomed 1.2 million patrons over 3 weeks. This project involved experiential marketing activations with major partners and dozens of external vendors across design, construction, AV, retail, operations & entertainment.
Delivery & operations of brand activations & Fan Experiences
Collaborated with major delivery partners and creative agencies to deliver activations and experiences aligned with the Australian Open’s world-class, premium brand identity
Managed cross-agency collaboration and deliverables with key partners including Taboo Group, Harry the Hirer, Untitled Group, The Entertainment Store, Solution Entertainment, Seeker Agency and many more
Solely responsible for all access & accreditations for every single worker from The Australian Open’s Precinct Experience & Entertainment vendors
ao live presents
A key focus of my role was producing AOLIVE PRESENTs:
a 3-night concert series featuring international headline acts Benson Boone, Kaytranada, Kesha & armand van helden
Intermediary between Tennis Australia’s Operations, Precinct Experience & Entertainment Teams
Key point of contact between Tennis Australia and AV crews at John Cain Arena
Backstage support for headlining acts, tour managers and support crew
topcourt
Supported the launch and operations of TOPCOURT, a first-of-its-kind, Gen Z-focused Precinct Zone featuring activations from MECCA, Fortress and premium food & beverage partners
AO Centre Stage @ TOPCOURT included over 80 appearances from podcasters, creators, DJs & musicians
more info & producing highlights
below is some more information alongside highlights from my body of work as a producer
a proven leader in global production
world-class visual campaigns
In 2019 I founded Lucid Productions, a Los Angeles-based production company specializing in creating high-end visual campaigns for international brands shooting in the U.S.
Lucid Productions has since become the trusted production partner for top global brands & ad agencies creating content in LA, NY and around the U.S
global teams, united vision
I’ve led teams of 50+ across multiple time zones, managing the needs & expectations of a large group of stakeholders. My passion is ensuring that a diverse range of talented people all have what they need to excel in their unique roles.
a birds-eye view
With years of experience overseeing a range of creative disciplines, I have in-depth knowledge of how to strategize, coordinate, innovate and spearhead the production of ambitious projects from concept to final rollout.
Combining this practical experience with mindfulness & reflection, my strength lies in being able to zoom out & view complex production operations from a broader perspective.
process & innovation
I thrive on creating & refining production processes, elevating the craft while ensuring we work smarter, not just harder. I’ve been responsible for strategizing, developing & executing entire production processes from start to finish for major global clients from around the world.
from concept to final delivery
I’ve delivered exceptional production experiences for major international brands including Net-a-Porter, Virgin Atlantic, H&M, Speedo & many more. Please explore my website to view more of the productions I’ve guided to success.
investing wisely
Responsible for executing productions with massive budgets & those with limited resources, I have extensive experience balancing big ideas with smart spending to achieve exceptional results.
Producing is not just about how much money you spend or save - it’s about knowing how to invest that money wisely and in the right areas.
leading with humility
One of my big motivators is learning how to be the best boss I can possibly be. I’m passionate about incorporating mindfulness, psychology, honesty & vulnerability in my approach to collaboration & leadership.
I’d love to talk with you more about my approach to managing teams, fostering collaboration, uniting people of various disciplines and working styles, and empowering everyone on the team to do their best work while being their best self.
let’s talk!