directing reel
directed & produced by luke o’sullivan
individual projects
2021 fall campaign
directed & produced BY LUKE O’SULLIVAN
This campaign for LA fashion brand Homme Femme was released for their Fall 2021 collection. Produced alongside their Fall photography campaign, Lucid was responsible for turning a small photoshoot into a full-scale video production.
BTS INTERVIEW
DIRECTED & PRODUCED BY LUKE O’SULLIVAN
Interview with model & influencer Coco Blake.
Filmed as part of Homme Femme’s Fall 2021 Campaign.
STYLE SOS
DIRECTED & PRODUCED BY LUKE O’SULLIVAN
Having been Net-a-Porter’s go-to producer in Los Angeles for 5+ years, it was a natural progression to begin directing their video content. Net-a-Porter trusted Lucid to both direct and produce this episode of their STYLE SOS video series featuring fashion blogger and stylist Natasha Ndlovu.
cev brand launch
directed & produced by luke o’sullivan
A returning client of many years, ZYLOWARE approached Lucid Productions to produce their latest campaign launching the new eyewear brand Clear Eye View in partnership with NFL star Jaylon Smith.
In addition to producing the photography campaign, Lucid was responsible for directing a commercial video along with a sit-down interview with the founder to discuss the brand.
talent interview
directed & produced by luke o’sullivan
Interview with former NFL star and founder of the CEV Collection, Jaylon Smith