cupshe x lucid productions
background
worked at a photographer & director agency,
learning the bts of negotiating key talent
started as a production assistant
promoted to lead producer
still very hands-on
started my company 5 years ago
word of mouth only
no advertising
what i’ve learnt
A SHOOT IS NOT DEFINED BY ITS BUDGET
WHERE OTHER COMPANIES WASTE THEIR MONEY
WHERE TO INVEST MONEY WISELY
why fashion brands struggle with production
PLANNING & PRE-PRODUCTION IS WHERE THE REAL WORK IS
the lucid approach
Collaborative, flexible and business-first
Creative direction by a producer
finding the win-win-win
it comes from the top down
Consolidating photo + video
making the most of it
a concept that allows for maximum content
PHOTO & VIDEO TEAMS WORKING TOGETHER
PROVIDING TONS OF ASSETS
case studies
1. cutler & gross in palm springs
DIRECTED BY LUKE O’SULLIVAN
London creative agency Aboud + Aboud entrusted Lucid Productions with the creation of a new campaign for luxury eyewear brand Cutler & Gross.
Shot in Palm Springs, Lucid Productions was responsible for the entire campaign from concept to final delivery.
consolidating video & photo
Having a consolidated team responsible for both production and video direction allowed Cutler & Gross to elevate what was meant to be a BTS video into a fully-fledged commercial and a suite of video content for social media marketing, all on a very minimal budget.
Clients are increasingly looking to maximize on the investment required to produce a high-end photography campaign by incorporating video content into the same production. At Lucid, we specialize in facilitating both photography and video together, delivering more content within a limited schedule and maximizing our clients’ return on investment.
2. cutler & gross in la
DIRECTED BY LUKE O’SULLIVAN
Cutler & Gross were so thrilled with the elevated video we created for them in Palm Springs that they based their next campaign around working with Lucid, choosing Los Angeles as their location and traveling all the way from London & Italy.
This video has not been released yet, however below is an exclusive look at the soon-to-be released campaign.
Usually we would present a case study from a different client, however in this case we want to show you that when a client works with us, they come back for more. We take pride in the fact that most of our clients return for multiple projects. This is due not only to our production expertise and talented creative teams… We’re also really nice to work with!
3. virgin atlantic
Lucid Productions was honored to host the team from Virgin Atlantic in Los Angeles and to handle the production of their latest campaign. Shooting in iconic locations all around L.A, Lucid was responsible for all aspects of production, from casting to catering and everything in between.
While this video was directed by Virgin’s in-house team, we’ve included this example to show you the level of clients that we work with and our ability to handle major projects. At Lucid Productions we take a creative approach to every production, collaborating with existing teams or assembling a full lineup of key creatives. We have experience with it all, and work with our clients to do whatever is best for their production.
THANK YOU
We look forward to talking with you more about how Lucid Productions can be your trusted production partner moving forward!