cupshe x jojo fletcher

creative direction

 

CONCEPT: girl boss holiday party

Jojo runs a small business with an amazing team of all-female staff

She hosts an end-of-year holiday party for her female colleagues, throwing a stunning Christmas party & End of Year celebration for her team

setup #1: the party

an elaborate table setting with BEAUTIFUL food, drinks and decorations THAT complement the collection’s sparkling fabrics and metallic hues

 
 

a focus on sparkles, GLITTERING FABRICS,
lens flares & REFLECTIVE SURFACES

WE WILL CREATE A NIGHTTIME PARTY DURING THE DAY WITH blackout curtains & CONTROLLED LIGHTING

AN EMPHASIS ON GREAT SET DESIGN & PROPS

can be done in studio or on location

setup #2: girls night out

after jojo’s holiday party, the girls hit the town for a fun night out dancing

Authentic, fun, & playful energy

note: classy & fun, not trashy, drunk or messy

Juxtaposition of glamorous + silly

classy outfits + relatable, child-like fun

setup #3: the after party

the girls go back to Jojo’s house for more laughs, late night snacks, and a sleepover

stunning, glamorous outfits mixed with the down-to-earth and relatable

taking off heels at the end of the night
late night snacks
laughing with friends
makeup wipes
sleepovers

The girls need to wear something warm over their dresses
(opportunity for cozy sweaters, cardigans, jackets, pajamas, etc)

photo & video style

Inspired by the collection with its metallic hues & fabrics

a focus on Sparkles & Metallics

Festive, glamorous, exciting, fun

Lens flares
lens filters
flashing lights
reflective surfaces
sparkling fabrics

highlighting sparkly fabrics, props & accessories

A party / celebration vibe without relying on Christmas colors

themes

Night time

dark backgrounds highlight the collection’s sparkles & metallic hues

celebration

Festive, glamorous, exciting & fun

holiday parties, girls night out, new years eve, dressing up

Sparkles & Metallics

PHOTO & VIDEO WILL FEATURE LENS FLARES, FILTERS & FLASHING LIGHTS,
HIGHLIGHTING SPARKLES & REFLECTIONS IN THE FABRICS, PROPS & ACCESSORIES

AUTHENTIC FUN

DIRECTOR WILL WORK WITH TALENT TO CULTIVATE A comfortable, AUTHENTIC ATMOSPHERE
MODELS WILL BE ENCOURAGED TO RELAX, DANCE AND HAVE GENUINE FUN

THIS WILL CREATE AN AUTHENTIC, BELIEVABLE AND INFECTIOUS ENERGY IN THE CAMPAIGN

AMBIGUOUS

Our celebration could be interpreted as a work Xmas party, New Years Eve, a birthday, graduation or any other occasion AT any time of the year